Warm interior of Viva Tropicana café and bar
Jonesboro's Hidden Gem

Ready to trade
ordinary for
unforgettable?

From hand-pulled espresso to craft cocktails that tell a story — Viva Tropicana transforms every visit into something worth remembering. This is where your next favorite moment begins.

Artisan cocktail being prepared at Viva Tropicana

Crafted Daily

With local passion

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Viva Tropicana barista preparing coffee
Cozy interior seating at Viva Tropicana
Craft cocktail at Viva Tropicana
Warm lighting and atmosphere at Viva Tropicana
Our Story

More than a café.
A destination.

Nestled on East Matthews Avenue, Viva Tropicana was born from a simple belief: your daily coffee ritual and your evening wind-down deserve the same level of care and craft.

By day, our baristas pull perfect espressos and brew single-origin pour-overs with the precision of artisans. By night, our mixologists transform the space — and the menu — into something smoky, bold, and deeply satisfying. The same warm space. Two entirely different experiences.

2

Experiences, one space

100%

Craft, never rushed

∞

Reasons to return

The Experience

Two chapters. One unforgettable story.

Viva Tropicana doesn't do one-note. Morning light brings artisan coffee and fresh pastries. Evening casts a golden glow over craft cocktails and good company. Both chapters are worth savoring.

Morning coffee and pastries at Viva Tropicana
By Day

The Coffee Ritual

Single-origin beans, pulled to order. Pour-overs that bloom with intention. Latte art that almost looks too beautiful to drink — until the first sip reminds you why it exists. Pair it with a fresh pastry from our kitchen and make it a morning worth repeating.

  • Single-origin espresso & drip
  • Pour-over & cold brew on tap
  • Fresh-baked pastries daily
Evening cocktails and ambiance at Viva Tropicana
By Night

The Cocktail Hour

As the sun sets, the mood shifts. Our bar transforms — dimmer lights, deeper music, and a menu that leans bold and inventive. Whether you're in the mood for a classic martini done right or something our mixologists have dreamed up that week, the evening at Viva Tropicana is yours.

  • Signature craft cocktails
  • Curated wine & beer selection
  • Small plates & shareable bites
What People Say

Locals are talking

"I've been coming here every morning for months. The pour-over is the best in Jonesboro, and the atmosphere makes you actually want to slow down and enjoy your coffee."

M.R.

Local regular

Jonesboro, AR

"We discovered Viva Tropicana on a Friday night and stayed until closing. The cocktails are creative, the music is perfect, and the vibe is just right. Our new spot for date night."

S&T

Date night regulars

Jonesboro, AR

"The attention to detail is remarkable — from the way they pull an espresso to the way the space transforms as evening approaches. This is what a café should be."

J.D.

Food enthusiast

Jonesboro, AR

Visit Us

Come say hello

We're right here on East Matthews Avenue — easy to find, impossible to forget. Stop by for a coffee, stay for the cocktails. Your table is waiting.

Address

2810 E Matthews Ave
Jonesboro, AR 72401-4424

Hours

Mon – Thu: 6:00 AM – 10:00 PM

Fri – Sat: 6:00 AM – 12:00 AM

Sunday: 7:00 AM – 9:00 PM

Viva Tropicana atmosphere

Your next favorite
moment is waiting

Whether it's 7 AM or 10 PM, Viva Tropicana is ready to welcome you. Coffee, cocktails, good company — it all starts with showing up.

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